Today I'd like to highlight the most influantial trend of s/s 2013 season - black and white graphic prints.
This trend actually came from 1960s with the wave of op art painting. Op Art (Optical art) is a style of visual art based on the effects of light, optical illusions and the contrast between black and white.
In the years between 1963 and 1966 fashion makers reduced the art movement to its boldly attractive patterns, which were translated into textile designs and accessories. The typical characteristics of this design was optically distorted geometric patterns. Spirals or checks, circles or rectangles - everything is in black and white.
("Icons of Fashion. The 20th century")
Andre Courreges pantsuits, 1965
Op Art bathing suit, 1966
Rudi Gernreich's designs
And now this trend is coming back with Marc Jacobs s/s 2013 collection. Bold stripes, checks, eye-catching animal prints reminds of Andre Courreges and Rudi Gernreich's designs, so simple and yet so modern and attracting.
Marc Jacobs, s/s 2013
Coat, Zara; shirt and pants, TopShop; wedges, H&M.
Shoulder bag, TopShop