суббота, 17 августа 2013 г.

Trends - Back To Blue

In the Fall 2013 season blue color becomes more relevant than ever.
This season brought us all shades of blue: from bright cornflower to dark blue.

Denim shirt, pants and bag, Zara; shoes, TopShop.

Gap also supported this trend by launching the biggest marketing campaign in its history named "Back to Blue". Company decided to back to basics and focus on its main heritage - denim.

The collection dedicated to denim will be available in stores from the end of August 2013.

воскресенье, 11 августа 2013 г.

воскресенье, 4 августа 2013 г.

Advertising and American magazines cover of the end of 19th - early 20th century

This summer The Puskin State Museum of Fine Arts presents a unique collection of american mag covers from the end of 19th to the beginning of 20th century. It shows the changing of external image of the magazines.

At first, the newspaper module of a simple paper cover of 1850s was replaced by Victorian style with luxurious ornate decor. Then the principles have changed: the cover has been occupied by enlarged images of figures or faces.

Right: Vogue March 1914

At the turn of 19th and 20th century the idea of luxury magazines addressed to elected public has changed the requirements for cover solutions. It's appealed basically to the tastes of consumers.
The 1910s brought the Art Deco style.

Right: Harper's Bazar January 1914

The exhibition presents the covers of such publictions as Harper's Bazar, Vogue, Vanity Fair, Chap-Book and others.

Left: Vogue January 1915

The exhibition is open until 6.10.2013.